You can deliver messaging sequences to people in Messenger.Here’s what you can do with Facebook Messenger bots: I now realize that Facebook Messenger has a massive reach, higher levels of interactivity, and more AI capabilities than email. What has changed is my view of Facebook Messenger. If you’ve ever read my content, heard my talks, or seen my videos, you know that I’m a die-hard email marketer. What Facebook Messenger Can Doįirst, let’s be completely clear on what Facebook Messenger bots are.Īs I mentioned above, using Facebook Messenger bots is a lot like email marketing, but instead of using email, you’re using Facebook messages. Here’s what you need to know about Facebook Messenger bots and how to get started raking in those leads for yourself. What I don’t know is how long the good times are going to last. I believe you can get up 88% open rates on your Facebook Messenger bot campaigns. People are responding to Facebook Messenger messages in record-high numbers. When you send a prospect a Facebook message, they’re far more likely to view and click through (CTR) than they would with an email marketing message. It’s the perfect time to use Facebook Messenger bots. The earlier you learn and use a new marketing tactic, the more likely you are to benefit from it. The early adopters of Twitter created huge brands and cultivated enormous influence. The early adopters of Facebook groups built massive followings. The early adopters of SEO were able to dominate the SERPs and gain massive organic search traffic. The idea is this: if you’re the first one using a specific tactic or employing a particular tactic, you win.
You may have heard of a concept called first-mover’s advantage or FMA. It’s an exciting time to dive in and learn all about them.īeing an early adopter of Facebook Messenger bots in your industry will also give you a huge advantage as a marketer. Why Should You Use Facebook Messenger Bots?įacebook Messenger bots are a growing part of the marketing scene. The metrics shocked me: 88% open rate and 56% click-through rate! Although I’ve had some great email marketing campaigns, it’s hard to top that result. My colleagues recently shared the results of a marketing campaign they conducted using Facebook Messenger bots, which are basically the Facebook version of email marketing.
0 kommentar(er)
