As it turns out, people like Facebook, but not that much. This marks a reversal of the company's ill-fated Facebook Home strategy, which essentially took over an Android phone with its own custom user interface. Beyond its core Facebook app and the Instagram photo-sharing service, it has steadily launched mobile products such as its Messenger app.ĭuring its earnings conference call on Wednesday, CEO Mark Zuckerberg said the company was working on more standalone mobile apps.
Paper is just the latest step in Facebook's strategy to push more into the mobile world. Paper is made up of stories and themed sections, tying together your News Feed with other themes and topics ranging from sports to food, with stories from publications. FACEBOOK on Thursday unveiled Paper, a Flipboard-like reader app, as it continues to broaden its mobile offerings.
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